Property Marketing Plan

Campaign Goals

The primary objective of the marketing campaign is to find a buyer for your home. The criteria for meeting this objective include the following:

  • Selling your home at or above market value

  • Achieving the sale within your preferences for timing


The target audience for your home are prospective buyers actively searching for homes within your home’s price range, area, lifestyle, or any combination of these variables. We’ll use information such as photos, potentially video, and details about your home as the main benefit or value to attract the audience. This information will help them determine if your home meets their criteria and give them the opportunity to express their interest.


The message’s positioning is the main theme in the marketing for your home. It represents the distinct value your home offers in comparison to its competition on the market. Buyers are evaluating your home against the others, which is why we want your home to stand out from the competing houses.

Developing the positioning requires three steps: Assessing the home’s condition and highlight features compared to other similar home for sale, connecting those features to the current trends in buyer preferences, crafting the narrative to connect to the distinctive value your home offers.

Example: Rare sub-$300K remodeled Ranch Oaks home in top school district.

Calls to Action

Calls to Action are created for different levels of buyer interest to connect with the viewer based on where they are in their home buying journey. The following calls-to-action may be used throughout the marketing mix for your home’s campaign:

  • Schedule a Tour
    Viewers can schedule a specific day and time to tour your home. This indicates a serious buyer. A variation of this call-to-action is “See This Home.”
  • Ask a Question
    Viewers can fill out a form, message, text, or call my phone number to find out more details about your home. This indicates a high-interest buyer. Typically, the next step for this viewer is to schedule a tour to see the home.
  • Learn More
    Viewers can fill out a form, message, text, or call my phone number to find out more details about your home. This indicates a high-interest buyer. Typically, the next step for this viewer is to schedule a tour to see the home.

We utilize performance-based marketing practices to monitor and improve results as our campaigns are implemented. The following measurements (metrics) may be tracked during this campaign:

  • Number of Listing Ads Views
  • Number of Landing Page Views
  • Number of Listing Inquiries
  • Number of Showings

Our full-service marketing may include the following creative to use in our marketing campaign for your home:

  • Professional Photography

  • Full Property Tour Video

  • Highlight-Feature Social Posts

  • Marketing Narratives Written for Landing Pages, MLS & Syndication

  • Featured Property Landing Page

  • Facebook Creative (Copy, Design & Video)

  • Instagram Creative (Copy, Design & Video)

  • YouTube Creative (Copy & Video)

  • Mobile-friendly Creative


Your home may be marketed on the following platforms:


Depending on the circumstances and available creative, the following table reflects A SAMPLE Promotional Schedule that may be used to find a buyer for your home.


YouTube Ad Campaign to Active Real Estate Searchers

Facebook Ad Campaign to Real Estate Interested

Instagram Ad Campaign to Real Estate Interested

Google Display Ads to Active Real Estate Searchers

New Listing Email Announcement to Email List

Listing Posted in Multiple Listing Service (MLS)

Listing Syndicated to Popular Home Search Sites

Once at Start

Sign Posted in Front Yard

Property Landing Page Published to Website

Property Tour Video Added to YouTube Channel

Postcard Mail Drop

Agent Door Knocking with Printed Flyer


Photos & Videos Posted to Facebook Business Page

Photos & Videos Posted to Instagram Business Account

Metrics Evaluation & Campaign Adjustments


Open House Campaign & Event

Agent Feedback Report from Buyer Tours

Postcard Mail Drop

Agent Door Knocking with Printed Flyer

Grace Ruud-Papadopoulos

Want to List Your House Now?

Grace Ruud-Papadopoulos

Grace Ruud-Papadopoulos: Your Trusted Emerald Coast
Real Estate Expert.

For over two decades, Grace Ruud-Papadopoulos has been a cornerstone of the Emerald Coast real estate community. With a passion for service and a dedication to her clients’ needs, Grace has built a reputation as one of the most trusted and knowledgeable agents in the region.

A Diverse Real Estate Portfolio

Grace’s expertise spans a wide range of real estate services. She is well-versed in:

Military Relocation:

Understanding the unique needs of military families, Grace provides seamless transitions for those moving to or from the Emerald Coast.
New Construction: From groundbreaking to final walkthrough, Grace ensures that every detail of your new home meets your expectations.

Residential Homes:

Whether buying or selling, Grace’s intimate knowledge of the market will guide you through the process.
Probate: Navigating the complexities of estate properties, Grace offers compassionate and competent service.

Short Sales and Foreclosure:
With Grace’s guidance, clients find opportunities and solutions in the challenging situations of short sales and foreclosures.


For those looking to invest in raw land, Grace’s insight into zoning, development, and market trends is invaluable.

1031 Investments:

Maximizing investment potential through tax-deferred exchanges, Grace’s strategic approach to 1031 investments is second to none.

A Personal Touch

What sets Grace apart is her commitment to her clients. She believes that real estate is not just about transactions; it’s about relationships. Her approach is personalized and client-focused, ensuring that each individual she works with receives tailored advice and dedicated support.

Community and Commitment

As a long-standing member of the Emerald Coast community, Grace’s roots run deep. Her involvement in local events and organizations reflects her love for the area and her commitment to the people who call it home.

Experience You Can Trust

With a career spanning two decades and a track record of successful transactions, Grace’s experience speaks for itself. Her clients’ testimonials attest to her professionalism, market expertise, and unwavering dedication to achieving their real estate goals.

Connect with Grace

Ready to embark on your real estate journey along the Emerald Coast? Contact Grace Ruud-Papadopoulos today and experience the difference that dedication, expertise, and a personal touch can make.

Serving families From 30-A to Destin, Ft. Walton Beach, Niceville, Crestview, MIlton-Pace and Pensacola, Counties from Santa Rosa, Escambia, Okaloosa, and Walton County,