Audience
The target audience for your home are prospective buyers actively searching for homes within your home’s price range, area, lifestyle, or any combination of these variables. We’ll use information such as photos, potentially video, and details about your home as the main benefit or value to attract the audience. This information will help them determine if your home meets their criteria and give them the opportunity to express their interest.
Positioning
The message’s positioning is the main theme in the marketing for your home. It represents the distinct value your home offers in comparison to its competition on the market. Buyers are evaluating your home against the others, which is why we want your home to stand out from the competing houses.
Developing the positioning requires three steps: Assessing the home’s condition and highlight features compared to other similar home for sale, connecting those features to the current trends in buyer preferences, crafting the narrative to connect to the distinctive value your home offers.
Example: Rare sub-$300K remodeled Ranch Oaks home in top school district.
Calls to Action
Calls to Action are created for different levels of buyer interest to connect with the viewer based on where they are in their home buying journey. The following calls-to-action may be used throughout the marketing mix for your home’s campaign:
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Schedule a TourViewers can schedule a specific day and time to tour your home. This indicates a serious buyer. A variation of this call-to-action is “See This Home.”
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Ask a QuestionViewers can fill out a form, message, text, or call my phone number to find out more details about your home. This indicates a high-interest buyer. Typically, the next step for this viewer is to schedule a tour to see the home.
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Learn MoreViewers can fill out a form, message, text, or call my phone number to find out more details about your home. This indicates a high-interest buyer. Typically, the next step for this viewer is to schedule a tour to see the home.
Metrics
We utilize performance-based marketing practices to monitor and improve results as our campaigns are implemented. The following measurements (metrics) may be tracked during this campaign:
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Number of Listing Ads Views
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Number of Landing Page Views
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Number of Listing Inquiries
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Number of Showings
Marketing
Our full-service marketing may include the following creative to use in our marketing campaign for your home:
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Professional Photography
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Full Property Tour Video
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Highlight-Feature Social Posts
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Marketing Narratives Written for Landing Pages, MLS & Syndication
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Featured Property Landing Page
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Facebook Creative (Copy, Design & Video)
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Instagram Creative (Copy, Design & Video)
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YouTube Creative (Copy & Video)
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Mobile-friendly Creative
Distribution
Your home may be marketed on the following platforms:
Schedule
Depending on the circumstances and available creative, the following table reflects A SAMPLE Promotional Schedule that may be used to find a buyer for your home.
Ongoing
YouTube Ad Campaign to Active Real Estate Searchers
Facebook Ad Campaign to Real Estate Interested
Instagram Ad Campaign to Real Estate Interested
Google Display Ads to Active Real Estate Searchers
New Listing Email Announcement to Email List
Listing Posted in Multiple Listing Service (MLS)
Listing Syndicated to Popular Home Search Sites
Once at Start
Sign Posted in Front Yard
Property Landing Page Published to Website
Property Tour Video Added to YouTube Channel
Postcard Mail Drop
Agent Door Knocking with Printed Flyer
Weekly
Photos & Videos Posted to Facebook Business Page
Photos & Videos Posted to Instagram Business Account
Metrics Evaluation & Campaign Adjustments
Monthly
Open House Campaign & Event
Agent Feedback Report from Buyer Tours
Postcard Mail Drop
Agent Door Knocking with Printed Flyer
Want to List Your House Now?
Grace Ruud-Papadopoulos
Grace Ruud-Papadopoulos: Your Trusted Emerald Coast
Real Estate Expert.
For over two decades, Grace Ruud-Papadopoulos has been a cornerstone of the Emerald Coast real estate community. With a passion for service and a dedication to her clients’ needs, Grace has built a reputation as one of the most trusted and knowledgeable agents in the region.
A Diverse Real Estate Portfolio
Grace’s expertise spans a wide range of real estate services. She is well-versed in:
Military Relocation:
Understanding the unique needs of military families, Grace provides seamless transitions for those moving to or from the Emerald Coast.
New Construction: From groundbreaking to final walkthrough, Grace ensures that every detail of your new home meets your expectations.
Residential Homes:
Whether buying or selling, Grace’s intimate knowledge of the market will guide you through the process.
Probate: Navigating the complexities of estate properties, Grace offers compassionate and competent service.
Short Sales and Foreclosure:
With Grace’s guidance, clients find opportunities and solutions in the challenging situations of short sales and foreclosures.
Land:
For those looking to invest in raw land, Grace’s insight into zoning, development, and market trends is invaluable.
1031 Investments:
Maximizing investment potential through tax-deferred exchanges, Grace’s strategic approach to 1031 investments is second to none.
A Personal Touch
What sets Grace apart is her commitment to her clients. She believes that real estate is not just about transactions; it’s about relationships. Her approach is personalized and client-focused, ensuring that each individual she works with receives tailored advice and dedicated support.
Community and Commitment
As a long-standing member of the Emerald Coast community, Grace’s roots run deep. Her involvement in local events and organizations reflects her love for the area and her commitment to the people who call it home.
Experience You Can Trust
With a career spanning two decades and a track record of successful transactions, Grace’s experience speaks for itself. Her clients’ testimonials attest to her professionalism, market expertise, and unwavering dedication to achieving their real estate goals.
Connect with Grace
Ready to embark on your real estate journey along the Emerald Coast? Contact Grace Ruud-Papadopoulos today and experience the difference that dedication, expertise, and a personal touch can make.
Serving families From 30-A to Destin, Ft. Walton Beach, Niceville, Crestview, MIlton-Pace and Pensacola, Counties from Santa Rosa, Escambia, Okaloosa, and Walton County,